“Because of COVID, suddenly now we have brands that are really desperate to build purpose into their business in a way that they just weren’t doing 18 months ago. It’s really been an amazing shift. We’ve just seen a huge shift in what consumers expect from businesses. Consumers expect businesses to build purpose into what they do now.” said Henry Ludlam, founder and CEO.

https://techcrunch.com/2021/07/21/percent-raises-5m-aiming-to-become-the-stripe-for-donations-to-good-causes/