Posting pictures on social media is no longer a fringe side-hustle, yet there’s one big problem that takes the glamour out of influencing: getting paid. That’s where a new wave of ‘fintechs for influencers’ come in. In the past 12 months, US startups like Willa, Archie and Karat Finance have popped up to streamline freelancers’ payments, backed by big investors like EQT.