Private equity landlords, tech unicorns and others are getting involved in the housing market at the same time as a severe inventory shortage is driving up prices and making it harder and harder for regular people to buy or even rent a home. The corporations all say they’re making things better for the consumer, and they may be.

https://www.bloomberg.com/news/articles/2021-09-24/why-is-zillow-buying-up-houses-viral-tiktok-criticizes-firm-for-price-jump?sref=EcccZSTc