“The challenge we saw pretty much for every one of our customers was that they didn’t have enough knowledge, not enough data and not enough tools to be able to execute a strategy around payment processing or know how to optimize it,” said Bäck, who led Braintree’s international operations from inception and worked for PayPal after its acquisition of the startup. “This means they are a lot slower and they have a much harder time doing all the things they need to do and producing the results they want.”

https://techcrunch.com/2021/10/15/founded-by-former-braintree-and-paypal-execs-pagos-raises-10m-in-seed-funding-to-offer-api-driven-payment-intelligence/