“The reason the B2C players do not do B2B is because they see themselves as strong consumer brands,” Knecht said, pointing out how Klarna and others are increasingly raising their profile through their own apps a window for shoppers to discover and buy goods. “They are going away from solely being a payment method and towards a shopping experience for consumers.”

https://techcrunch.com/2021/10/25/billie-a-buy-now-pay-later-specialist-for-the-b2b-market-raises-100m-on-a-640m-valuation/