This partnership will allow Landry's Select Club members to earn bitcoin points when dining at any of its 500 locations nationwide, with the potential benefit of realizing better buying power for the customers' points based on bitcoin appreciation over time. The offering will be powered by NYDIG's secure, regulated, full-stack platform.
"Hospitality is the core of what we do, and offering great new options is an essential component of hospitality. We view bitcoin as a good choice for a portion of our own treasury, so we want to offer that choice to our customers as well," said Trey Zeluff, Director of Digital Asset Strategy at Landry's. "We're proud to pioneer this concept for the hospitality industry in partnership with NYDIG."