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While already, the short-form video platform allowed creators to accept virtual gifts from fans during TikTok LIVE videos, a set of new features will allow creators to accept payments and gifts when they’re not livestreaming through the addition of Tips and Video Gifts. These features are rolling out alongside a new “Creator Next” portal, which organizes all TikTok’s monetization opportunities in one place.
The new features come about as the race to capture creator talent is heating up among the top social platforms. Facebook, Instagram, YouTube, Snap and even Pinterest and LinkedIn are all now offering creator funds that dole out monetary awards to creators making popular content, in an effort to attract and retain creators on their respective platforms.
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