“Many leaders work off of assumptions and anecdotes about why they win and lose, instead of data. Other leaders may be afraid of what they’ll learn and make win/loss intel widely available across their orgs. So, rather than confront those issues head on, they may shy away from the practice.”

https://techcrunch.com/2022/05/25/clozd-nabs-52m-to-help-sales-teams-analyze-wins-and-losses/