“The messaging in the market has predominantly been focused on commoditizing insurance products, focused on the consumer spending as little time thinking about what they’re buying as possible, and spending as little money as possible,” said Garrison. “It’s almost ubiquitous across legacy carriers as well as insurtechs. We’re coming in with a different value proposition. The challenge will be getting our message out there and getting people focused on things other than what the market has been telling them for the last 20 years. We think people’s homes are not commodities, and we think the role they play in their lives is not minor. It’s incredibly important, yet the way they shop for insurance would suggest that it’s not.”

https://techcrunch.com/2022/07/07/casper-king-philip-krim-is-getting-into-the-insurance-business/