“The only element that keeps many merchants offline is payments,” he told TechCrunch. “It’s a process that is stuck in the flow of those marketplaces and keeping them from scaling. We got fascinated with the problem.”

https://techcrunch.com/2021/08/25/balance-raises-25m-in-a-ribbit-capital-led-series-a-to-grow-its-consumer-like-b2b-checkout-platform/