“The pensions industry represents a huge market — with £8 trillion in savings in the U.K. alone. Despite this, many people remain uninterested and unengaged in their pensions. With so many people not saving enough, there’s a real opportunity for a new provider to step in.”

https://techcrunch.com/2022/08/13/digital-pensions-platform-penfold-raises-8-5m-series-a-led-by-bridford-group/