There’s a rift between insurance companies and repair shops, explains Jordan Furniss, one of Estify’s co-founders. “[Insurers] write up a preliminary estimate for what a repair should cost and then repair shops have to duplicate that estimate into their systems.” Estify began as a project that Furniss and his co-founders first thought about tackling while still in college in 2012. “We were young enough and naive enough to try and solve this. So we went to the shops and we spent a lot of time with these body shops; observing their behavior and how managers work and how owners work,” Furniss recalls. After spending a few months thinking about the industry’s biggest pain points, the company decided to focus on the integration of insurance estimates. Estify tested its service through the end of 2013 and launched the service in the beginning of the year.
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