Raising $75m should help.
Tradeshift has 150 employees in 31 countries. CEO Christian Lanng says going global at such an early stage in the company's life has been a challenge. (Tradeshift was founded in 2009.) "Normally startups are in late stages when they do that, but that was the nature of our business," he says. Between 60% and 70% of transactions on TradeShift are cross-border sales, which meant the company had to move quickly to be available around the world. "We learned how to run a lean global organization when we jumped from Europe to the U.S.," he says. Now, Tradeshift is armed with fresh capital and local expertise to solidify its presence in Asia.