As we build out our own blog here at FinTech Collective I have found the wise words of Dominic (a fellow Welshman) really helpful ;-)
All you need to know Here’s all you need to know about content. Everything else? Ignore it. Do not pay any attention to anything content (marketing) experts say because anyone who claims to be a content (marketing) expert is a twat. End of. Everyone else is wrong. And they always will be. Your view is the only one that matters and everyone else should just shut the fuck up and listen. Write when you’re feeling violent. I don’t mean boot up the Dell after you’ve drunk 10 Stellas and given a mask of Zorro to the wife, you sicko. I mean beat language to smithereens. Kick its face off. Language needs to be abused. Write when you feel ill. Why? Because you’re closer to your authentic state, which is dead. Ignore structure and guidelines. Anyone who offers ‘guidelines to great content’ should be dragged into the street and shot in the back of the head. Ideally, in front of their family. Structure is as structure does, or doesn’t. Whatever, let’s not split hairs.