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Originally a predominately African based service mainly targeted toward the unbanked, M-Pesa has now come to Europe.. The Romanian edition will, unlike its predecessors, also allow customers with bank accounts to make mobile money transfers and the new expansion into Romania comes hot on the heels of Vodafone’s recent launch of M-Pesa in India in partnership with ICICI Bank. (see our post here)
M-Pesa, which launches in Romania today, will offer simple, safe and secure mobile money transfer and payment services to approximately seven million Romanians who transact mainly in cash. The service also offers banked customers the convenience of being able to access and transfer money via the mobile phone. M-Pesa is based on simple text messaging technology and operates over any of Vodafone Romania’s mobile network connections,
http://vodafone.com/content/index/media/vodafone-group-releases/2014/m-pesa-romania.html
