Antuit provides big data analytics and consultancy for a range of different business. It counts more than 20 companies on its client roster, including eight Fortune 500 firms. In more basic terms, the startup takes big data and statistical analysis and applies it in a practical way to help businesses make smarter decision. For example, it might assist a multinational planning its entry into a new country, or advise a consumer brand preparing the sale of a new product. The difference between Antuit and other big data firms is that the company offers more than just access to complex systems and models. Instead, it operates on a more partner-like basis, working with clients to structure data and intelligence, analyze it, and then model it based on the immediate needs of the business.

http://techcrunch.com/2015/01/22/antuit-funding/