Rob Forreger is the co-founder of Personal Capital and NextCapital. In this article, Rob provides perspectives on what the emerging robo-advisors need from traditional custodians.
The bottom line is the robo-advisors are looking for different features from their custodians than conventional RIAs, Foregger says. Still, Foregger acknowledges that a traditional custodian might put RIAs and clients at ease. “If all else was equal, the consumer and digital advice players would rather select a traditional custodian but cost issues plus the lack of API capabilities is restricting the digital advice from being able to use the traditional custodian.”