Amsterdam based investment gamification app raised a $1.7m financing round, led by Initial Capital. The company is trying to make financial markets accessible for everyone, allowing users to learn how to invest using virtual money before investing themselves.
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Investment gamification app Bux raises $1.7m
One of the key success metrics for the Bux team is the number of users without earlier investment experience. In March of this year this was 76%, and the number has now increased to 79%. For CEO Nick Bortot and his team this is proof that they are succeeding to make a new group of people excited about investing.
