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Interesting data from App Annie's new report that analyzes the app industry in global markets. App economies in emerging markets continue to exhibit high growth rates despite the recent slowdown in the global economy. The report found that "Brazil, Russia, India and China (BRIC) have been instrumental in driving download growth for some time. This continued unabated in 2015 as the four markets together posted approximately 80% year over year growth in combined iOS and Google Play downloads"
Below are some key highlights from this report: Brazil, Russia, India and China (BRIC) overshadowed the world’s most developed app markets in download growth, rising 80% year over year. Massive populations got their hands on smartphones and governments improved their network infrastructure in Mexico, Indonesia and Turkey. We look into which categories benefitted from these factors. Downloads grew as much as 60% year over year in Vietnam, Thailand, Egypt and Argentina. See which app categories caused this. Treating emerging markets like your home market is a recipe for disaster — or at least lackluster performance. Learn what you need to take into account to succeed.
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