Rather than targeting the mass market, the company aims to tap into the wealth management client base, such as those customers serviced by Rathbones, St James’s Place and Brewin Dolphin. Speaking to FTAdviser, chief operating officer Mr Salter, who was previously a managing director at JP Morgan, suggested many of the current DFM players in the market create an “illusion of bespoke” by tinkering with ready-packaged portfolios. Rather than offering bespoke portfolios, however, he explained Netwealth offers a bespoke service instead, where the client can tailor the service according to their requirements.

http://www.ftadviser.com/2016/05/23/investments/discretionary-management/ex-banking-bosses-launch-dfm-service-b1XLEdmE3Vo6Ap9Np9wKLJ/article-0.html