New York based working capital financing startup Behalf has raised $27m in Series C financing, led by Viola Growth with participation from previous investors Sequoia Capital, Spark Capital, MissionOG, and Vintage.
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Behalf Raises $27M in Series C Financing
The company intends to use the funds to increase investment in sales, business development and marketing, and support continued product innovation. Led by Benjy Feinberg, CEO, Behalf is a commercial payment platform specializing in providing small businesses instant point of sale terms at vendors of their choice. The solution provides instant point of sale financing for purchases up to $50k, pays merchants directly within 1 business day, then allows customers to create a flexible payment schedule on each individual transaction. Customers can use their purchasing line throughout Behalf’s network of integrated partners, as well as at MasterCard accepting businesses.
