Paddle banks $3.2M for an ecommerce platform targeting SaaS startups

Paddle’s slightly less tortuous one-line pitch is that it’s a “platform for software companies to manage checkout, billing, customer relationships and run their business”. Zooming in a little more, it says it handles sales tax for software businesses that are selling internationally, supports a range of payment methods (including PayPal), and offers fraud prevention and checkout recovery services. It also offers analytics and customer feedback, based on crunching all the granular sales data it’s getting access to.

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