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Index Ventures leads $2.2 mln seed round for Privacy

New York based digital identity and payments startup raised a $2.2m Series Seed led by Index Ventures.

Privacy is exiting private beta just in time for the holiday shopping season, a prime time for scammers, and as credit card fraud has increased each year this decade. According to a recent Nilson Report, fraud is expected to exceed $3 trillion by 2020. Privacy was co-founded by payments and security company veterans, including Andy Roth, the former Chief Privacy Officer at American Express, as as a way to give people control of their personal and financial information. Designed for everyone, Privacy generates a new virtual card for every credit card transaction a shopper makes, protecting them from the worry and time-consuming headaches associated with credit card fraud, data breaches, and identity theft. A

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payments