UX is a trading app for people with little or no experience of market trading. The startup claims that in fact 80% of its users had little to no experience with stock trading before joining the BUX app. By applying gamification principles and adding a social layer to the user experience BUX has turned trading into a game-like and social experience. The app provides initial training for inexperienced users to familiarise themselves with how stocks work before they start trading real money. The company claims to have 1.2 miljoen users in 8 countries, such as the Netherlands, UK and Germany.

https://startupjuncture.com/2017/10/24/fintech-startup-bux-raises-e10-6m-series-c-round-led-holtzbrinck-ventures/?via=indexdotco