Tel Aviv based big data and predictive analytics software for life insurance raised a $5m Series A led by Vertex Ventures with participation from DE Shaw, Moneta Seeds, and Bank Hapoalim.
"Very little of the data possessed by the life insurance industry is being utilized for strategic purposes," said Dror Katzav, CEO and Co-Founder of Atidot. "Current legacy systems do not handle the abundance of data now available, often leaving life insurers in the dark about the nature and behavior of their policyholders. Atidot was founded to enable insurers to become more client-centric. By using existing policyholder data, combined with open sourced information, we build a complete picture of a policyholder and predict their behavior, allowing carriers to offer the best possible service and develop the best business strategy."