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A recent mobile data study of just over 1.5m mobile users in the UK between April 9 and July 1 this year found the top ten most-used “banking” apps, which include the fintech hopefuls, were all traditional high-street banks.
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The top five most-used apps, measured by the share of the total visitors, were, in order, Halifax, Santander, Lloyds, Barclays, and NatWest. Even the technologically challenged TSB managed to hold onto about 7 per cent of the market share over the three-month period. The graph below (right-click to enlarge and open in a new tab) shows the week-by-week visitor numbers (the tiny lines at the bottom are the fintechs):
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