Tokyo based e-commerce payments startup has received a strategic investment from Visa for an undisclosed amount.
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Paidy Receives Strategic Investment from Visa
For those in need of a refresher, the Paidy service is aimed at making it easier to shop online in Japan, which is the world’s fourth largest e-commerce market with high credit card penetration but yet many consumers opt for cash on delivery. The startup asserts that cash accounts for some 40 percent of the country’s 16.5 trillion yen ($148 billion) annual e-commerce spend because credit card payments are cumbersome and cash is just more simple. It’s certainly true that whipping out your card and keying in digits is a pain, while Japanese systems layer on other security checks that make the process more tedious.
