Bill Davaris, former executive creative director at Ogilvy, has joined FinTech portfolio company MoneyLion as its new CMO. In an interview with Cheddar, he pegs his enthusiasm on the company's authenticity and product-market fit.
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MoneyLion Hires Ogilvy Veteran as New CMO
“To get a guy that’s worked on AmEx, Coca-Cola and built brands that have touched hundreds of millions of people… take the product-market fit we have, and amplify it to tens of millions of people is really what attracted us from a chemistry perspective to Bill’s vision,” Choubey said. He wants to build MoneyLion into something people look at daily.
