The funding will allow Lively to accelerate its growth, expand its free consumer HSA offering, and further expand into the employer market. “Health Savings Accounts have been around for a long time, but Lively has built a contemporary, intuitive product around the consumer and their spending, saving, and investing needs. It's a superior product in a market that's ripe for innovation,” said Selcow. “The Lively product is invaluable to anyone with a High-Deductible Health Plan.” To meet the growing demand, Lively has also hired Kirk Hoewisch as Executive Vice President of Sales & Business Development. Kirk brings more than 15 years of HSA experience, including the founding of HSA Bank (acquired by Webster Bank).

https://www.businesswire.com/news/home/20181030005313/en/Lively-Raises-11M-Series-Funding