Founded in 2015, Bink’s Payment Linked Loyalty platform allows customers to link payment cards to loyalty programmes, enabling them to automatically collect points when they make a purchase.
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Barclays leads $12.9M investment in mobile loyalty platform Bink
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The Barclays deal is set to give Bink a consumer boost, potentially putting its technology in front of the bank's six million mobile customers. "Bink’s seamless Payment Linked Loyalty technology will help customers avoid missing out on valuable loyalty benefits in all areas of their spending,” says Ruchir Rodrigues, head, digital and open banking, Barclays.
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