More popular, indeed. Filene Research Institute estimated the annual size of the POS financing market at $391 billion—approximately 3.5% of annual consumer spending—with healthcare, electronics, and home goods as the leading categories. More than a quarter of consumers have used point-of-sale (or instant) financing when shopping online. More importantly, nearly half would like to be presented with the option to get instant financing when shopping online.

https://www.forbes.com/sites/ronshevlin/2019/03/04/jpmorgan-chase-enters-a-hot-fintech-space-point-of-sale-pos-financing/#404bd294f158