But as insuretech ventures, as they are collectively known, have raked in growing sums of investment over the past couple of years, a nondisruptive business model has emerged as a path to success in life insurance. Newcomers have their sights on big dollars, including $3 billion in new annualized premiums for term-life policies, according to industry-funded research firm Limra. Term life is a popular option that pays a specified amount if death occurs in a specified number of years.

https://www.wsj.com/articles/the-surprising-way-startups-are-disrupting-the-life-insurance-business-11560219000