Gusto was founded to solve a problem for SMBs, and so far, it has seen strong adoption. The company crossed the 100,000 customer barrier in the past year, out of an estimated six million small businesses in the United States. “I feel like we are still at the beginning stages,” Gusto’s founder and CEO Josh Reeves told TechCrunch. The new infusion of capital will be used for scaling the company’s product and team. “I like to take complex systems and take them apart and make them better,” Reeves explained about both around the complexity of payroll and the complexity of operating a growing workforce of his own.

https://techcrunch.com/2019/07/24/smb-payroll-startup-gusto-raises-200m-series-d-plans-rd-expansion-to-nyc/