The FT's Alphaville digs through London based Curve's recent crowdfunding deck that, despite being thin on information like customer churn, cash flow, margins or management’s preferred key performance indicators, helped them raise £4m in 42 minutes!
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Curve’s cloudy crowdfunding
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Curve’s investment deck for the raise was pretty opaque. The 31 page document, which was shared with FT Alphaville, did not contain one set of financial metrics relating to the company. Indeed, the “financials” page of the document consisted of a title page, and one slide outlining how it proposed to make money:
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