Campaign magazine recognized portfolio company Anyfin's recent marketing push, taking name-based puns to the next level with a series of signs that were put up outside other lenders in central Stockholm.
| less than a minute read
Anyfin "Loan shark zones"
Get in touch
.jpg)
Get in touch
In an attempt to tackle the untrusted financial industry, the work features bright pink signs warning the public they have entered a "loan shark zone". The signs are based outside the headquarters of competitor brands (including Klarna) across inner-city Stockholm.
Get in touch
Get in touch
