From his perspective, Pastoor says decentralized protocols will enable even more intermediaries and companies facilitating activity across social networks, which is fine as long as users have some level of control and independence. To be sure, the Blue Sky team’s work will need to think beyond both Twitter’s business model and the general open-source process to “business models for the various entities participating around a decentralized standard,” Argawal tweeted.  Although Dorsey isn’t unique in his goal of supporting healthy and decentralized social networks, the announcement was generally received by Twitter audiences as a positive step. Neha Narula, director of research at MIT's Digital Currency Initiative, responded to Dorsey’s announcement by tweeting a 100-page report on the hurdles of trying to build a decentralized web.   “Welcome to the party,” Young concluded.

https://www.coindesk.com/jack-dorsey-announces-new-twitter-team-square-crypto-but-for-social-media