“For decades life insurance providers have mainly sought to punish negative lifestyle choices such as smoking when calculating pricing. As crazy as it sounds, until now the industry has almost never even tried to reward people for being healthy; for being active, eating and sleeping well, or living a balanced life,” he explained.

https://venturebeat.com/2019/12/11/sproutt-raises-12-million-to-find-your-best-life-insurance-policy-with-ai/