Rippling, a new employee onboarding startup founded by the former Zenefits CEO, had a new billboard aimed at their rivals (and fellow YC alums): “Outgrowing Gusto? Presto change-o.”
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Rippling starts billboard battle with Gusto
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Our billboard struck a nerve, it seems. And so you phoned your legal teams, who started shouting, “Cease!” “Desist!” and other threats too long to list. Your brand is known for being chill. So this just seems like overkill. But since you think we’ve been unfair, we’d really like to clear the air. Rippling’s general counsel Vanessa Wu
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