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Jio acquired a majority stake in Nowfloats, a platform for retailers to build omni-channel digital store fronts. The Facebook partnership will likely accelerate the road for Whatsapp to become a super-app in India.
“By bringing together JioMart, which is Jio's small business initiative to connect millions of shops across India with WhatsApp, we think that we're going to be able to create a much better shopping and commerce experience. And there's a lot more that we can do here, and I'm looking forward to making progress with the team at Jio,” he said during the call.
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