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Jio acquired a majority stake in Nowfloats, a platform for retailers to build omni-channel digital store fronts. The Facebook partnership will likely accelerate the road for Whatsapp to become a super-app in India.
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“By bringing together JioMart, which is Jio's small business initiative to connect millions of shops across India with WhatsApp, we think that we're going to be able to create a much better shopping and commerce experience. And there's a lot more that we can do here, and I'm looking forward to making progress with the team at Jio,” he said during the call.
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