“One big difference that we have compared with something like Medium, is if you’re trying to log into your laptop and click on the link on your phone, you’d be logged in on your phone and that’s not the ideal place to edit an article,” Li says. “But with our Magic link login you’re logged into the laptop and you can click your magic link from anywhere.”

https://techcrunch.com/2020/06/03/decentralized-identity-management-platform-magic-launches-from-stealth-with-4m/