“To achieve our mission of making crypto more accessible to the masses, off-ramps are a key component as well,” Binance CEO Changpeng Zhao said. “By giving users the ability to convert and spend crypto directly, and have merchants still seamlessly accept fiat, this will make the crypto experience much better for everyone.”

https://medium.com/@bitpushnews/binance-acquires-swipe-with-the-goal-of-mass-crypto-adoption-in-mind-5a89c9e16ea1