One of the most discussed trends in markets this year has been individual investors' renewed embrace of stocks, fueled in part by coronavirus-fueled volatility and free trading apps like the one from Robinhood Markets Inc. Proponents say fractional trading has helped democratize access to the stock market.
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Amazon and Tesla take off as small investors embrace fractional-share trading
“I can buy stock in companies I could never afford,” said Jacob Gonzalez, 34 years old, who trades fractional shares on Fidelity and Robinhood. “I’ve got Tesla now. I’ve got Amazon.”
