“Traditionally, a company might go public within a few years, but now companies are waiting 10 years, and the valuation is bigger and the equity needs are more complex,” she said. “Another reason is the Silicon Valley culture is going global. It doesn’t matter where you are now, and giving equity is a way to attract employees.”

https://news.crunchbase.com/news/stripe-backed-pulley-ropes-in-10m-series-a/?utm_content=intro&utm_term=content&mkt_tok=eyJpIjoiTnpjNVpUbGlNak5rWm1abSIsInQiOiJOaElYdzJKcUVwSkZua0tMT0o5emE0NzVObWlhV2l1RFVmNk90VzhFYTliZXdzUExremNCMEhYNXg1MXJWcm1IelwvVzN3K3A3TDdPRGw2Y2ZhZ1JcLzlQdEdLWTJEbTJ1Mkxzczh4TGFYZk5BdW80Z3E3b1NBQjg0b2ZvYmhNTnZMIn0%3d