“We are bringing stock-as-a-reward into the market, where we already have points, cashback and other rewards,” David Nelsen, founder and CEO told Crunchbase News. “The general thesis is using stock ownership as a new mechanism for loyalty.”

https://news.crunchbase.com/news/bumped-raises-10-4m-for-program-that-gives-equity-as-shopping-rewards/?utm_content=intro&utm_term=content&mkt_tok=eyJpIjoiTVRnMVpUVXdOMkV5WkdKaSIsInQiOiJaYVlhMWVzeXUxZDVOODZHU0luaDJaKzlcL0tWVklXWkxsN1dPTGpNelwvODdEUWRZZlJNZWx5WnpYajY1aFNnSE5zTWRURzhYRGd1U29La2VUWjMxUlY0ZGZiRWpBYzhDSkdHRUVcL202dmRnVjY1cnQrZW1sK1hzekxWdWVUcFNCMyJ9