Shopify continually tries to improve each aspect of the Shop Pay experience, Mr. Rivera said. The company is striving to “create more transparency about how we’re doing carbon emissions, show that to the user; make the checkout even faster; work on tiny tweaks and improvements that are slowly driving the conversion up and up,” he said. “We believe there’s a lot of merit and a lot of value to taking something small and perhaps, underappreciated and turn it into something akin to a magical experience,” he added.

https://www.wsj.com/articles/shopify-expands-its-checkout-system-to-facebook-and-instagram-11612879201?mod=djemalertNEWS