“We are shifting to become a pan-investment platform, not just a crypto broker,” said Eric Demuth, the CEO of Bitpanda who co-founded it with Paul Klanschek and Christian Trummer. Bitpanda’s focus up to now has been primarily on building a platform to target investors in Europe, a largely untapped market, as it happens. “In the EU, we probably have less than 10% of the population owning stocks. Our growth goes hand in hand with that.”

https://techcrunch.com/2021/03/15/neobroker-bitpanda-raises-170m-at-a-1-2b-valuation-to-take-its-trading-platform-beyond-crypto/