San Francisco based platform that helps companies protect, verify and manage customer identities raised $50m in Series B funding led by Index Ventures.
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Persona raises $50m in Series B funding
“The strategy your business needs for identity verification and management is going to be completely different if you’re a travel company verifying guests versus a delivery service onboarding new couriers versus a crypto company granting access to user funds,” Song added. “Even businesses within the same industry should tailor the identity verification experience to each customer if they want to stand out.”
