Yalo raises $50m to build ‘c-commerce’ services for chat apps like WhatsApp

“COVID fast-forwarded us into the future and with it the need for conversational commerce increased significantly,” he said. “It went from being [one] digital commerce channel to becoming the main one.” He said that some of Yalo’s customers are seeing 80% of their sales happening on top of (and inside) messaging apps, a huge shift when you consider how reliant some brands in the consumer packaged goods sector have in the past been on more physical retail channels, whether that was a supermarket, a corner shop or a vending machine. “The market demand increased and we raised to continue overdelivering to customers.”

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