“COVID fast-forwarded us into the future and with it the need for conversational commerce increased significantly,” he said. “It went from being [one] digital commerce channel to becoming the main one.” He said that some of Yalo’s customers are seeing 80% of their sales happening on top of (and inside) messaging apps, a huge shift when you consider how reliant some brands in the consumer packaged goods sector have in the past been on more physical retail channels, whether that was a supermarket, a corner shop or a vending machine. “The market demand increased and we raised to continue overdelivering to customers.”

https://techcrunch.com/2021/05/26/yalo-raises-50m-to-build-c-commerce-services-for-chat-apps-like-whatsapp/