“I found the sign-up process painful, the fine print was confusing and the insurance company was totally reactive, not proactive. They never contacted me aside from my renewal,” said Richard Joffe, founder and CEO.

https://techcrunch.com/2021/06/16/honey-insurance-launches-with-15-5m-aud-the-largest-seed-round-ever-for-an-australian-tech-startup/