Frost Bank said its clients with direct deposit will be automatically enrolled in the new “Early Payday” feature when it rolls out July 13. The bank will fund clients accounts as soon as it receives a notice of payment from the Automated Clearing House Network.
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Old School Lenders Ape Fintechs by Offering Early pay
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Fintechs have driven an industry shift by offering flexible products with tantalizing perks. Chime Inc. introduced its own form of early payment last year, and other digital lenders have done away with overdraft fees that have long been ubiquitous. Traditional financial institutions took note of those strategies and opted to emulate some of them. San Antonio-based Frost’s recent revamp of its overdraft-fee policy is an example. Consumers who have direct deposits totaling at least $500 in the past 33 days won’t face penalties unless an overdraft exceeds $100.
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